BMW

I COLLABORATED WITH ZIBERT+FRIENDS ON THIS LONG-TERM PROJECT TO INTRODUCE THE NEW BMW I3 AND BMW I7 TO 2,500 DEALERS WORLDWIDE. THE EVENT TOOK PLACE AT THE IMPRESSIVE BMW PLANT IN LEIPZIG, DESIGNED BY THE LEGENDARY ARCHITECT ZAHA HADID. WE WANTED TO CREATE AN EXCITING AND INNOVATIVE PERFORMANCE THAT WOULD CAPTURE EVERYONE‘S ATTENTION AND ENTHUSIASM. WITH WORKSHOPS, TRAINING COURSES, COMPETITIVE COMPARISONS, SCENIC DRIVES, AND ENTERTAINMENT, WE SHOWCASED THE STUNNING NEW ELECTRIC MOBILITY BRAND AND GET EVERYONE EXCITED ABOUT IT.